In 2021, the value of the top 50 fashion-related technology investments rose 66% from 2019 to a whopping $16.2 billion.
Fashion investors are investing their capital in SaaS marketing tools tools and technologies that make the fashion trade more flexible, sustainable and attractive to customers. Let’s break down the latest investments in B2B SaaS solutions that help retailers create interactive and convenient online shopping experiences.
Threekit, a 3D visual commerce platform for brands, manufacturers and retailers, raised $35 million in a Series B funding round led by Leaders Fund with strategic investors ServiceNow and Capgemini and existing investors Salesforce and Shasta Ventures. The capital will enable Threekit to accelerate investments in its product platform, e-commerce integration, global sales organization and partner network.
Material Exchange announced it has raised €25 million in Series A funding. Material Exchange is a B2B SaaS trading platform for the apparel and footwear industry that digitizes the material sourcing process and replaces the complex fragmented relationships that exist between brands and suppliers. This investment will help expand the Material Exchange product suite, which includes a marketplace to connect brands to a curated supplier network, a brand materials management system to organize materials and collaborate with stakeholders, and 3D scanning to create accurate visuals.
Nfinite, a company that provides a SaaS-based visual electronic merchandising platform with 3D imaging tools for e-commerce, recently raised $100 million in Series B funding. The round was led by Insight Partners and included existing US Venture Partners investors. The company will use the capital to expand its global customer, engineering and marketing operations to provide the scale and support needed for rapid market adoption of its SaaS-based visual e-mercantile merchandising platform.
E-commerce startup 3D VNTANA raised $10.5 million in Series A funding through multiple raises. The funding round included Mark Cuban, Brendan Iribe (co-founder of Oculus), Tom Dolan, Anorak Ventures, Flexport, Chloe Capital and Mana Ventures. The company will use the funds to continue investing in its platform to create, share and manage 3D models and augmented reality assets.
Cappasity raised a new round of funding in 2021, bringing the company’s total capital to $7.45 million . Cappasity is the first SaaS solution for quickly producing and easily embedding 3D/AR content into websites, mobile apps, ads and marketplaces. Immersive content makes online purchases interactive, increases sales by 30%+ and reduces returns.