Irina Lazar and Sara Coca, founders of BioArt Academy, talked about the trends that will be in cosmetology in 2023 and in the next few years, as well as about popular requests that are most often addressed by clients of aesthetic clinics.
The most innovative trends of this year: exosomes and peptide non-invasive threads for anti-age procedures.
Botox remained in the past, that’s a fact. The time has come for non-invasive therapy without side effects.
Our next novelty will be released very soon (I’ll tell you a secret for your publication) – coral peptide peeling.
BioArt Academy: from one salon to a beauty empire
Having started with a small salon in Barcelona, where one employee has worked, today Irina Lazar and Sara Coca are the owners of their own beauty company BioArt Group.
The Revitaliza beauty brand is produced under the brand name and the Bio Art Academy cosmetology school works.
Over the years of the Academy’s work, more than 15,000 aesthetic medicine specialists have received their knowledge there.
Irina Lazar is a cosmetologist by education and a master of medical aesthetics, has completed additional training in South Korea as an official trainer and has been one of the first to bring peptide therapy to Spain.
At a time when there was a shortage of non-invasive techniques in Spain, Irina began to create her own protocols and hold courses in Korean cosmetology. Over time, it grew into a real beauty empire with international master classes, trainings, thousands of students and its own brand of cosmetics.
Aesthetic medicine has made great strides over the past few years, making a breakthrough in both invasive techniques and non-invasive methods of skin exposure.
Men’s cosmetology, DNA-based cosmetics, anti-age: trends of 2023
The main trend that both specialists and clients can see is the desire for a natural look. This does not mean that the number of procedures is reduced for the client. This means that the work done by a cosmetologist should be invisible, and the result obtained should look like natural beauty, and not the result of the third-party intervention.
Another trend that is gradually gaining momentum is the increased demand for the men’s cosmetology market. This is not a widespread trend and is currently developing mainly in the United States and in some Western European countries. But cosmetologists and cosmetics manufacturers should already pay attention and think about what tools and services they can offer.
Modern realities motivate us to build relationships with customers in a new way. Thanks to social networks and influencers, customers have increased awareness about certain procedures, drug formulas, and the selection of home care. Therefore, it is important that cosmetologists can inspire confidence, explain in detail how certain procedures and drugs will affect the skin.
You should also consider the increased level of home care, which is primarily due to the recent “boom” of Korean cosmetics and their care protocols. Another brand of Irina, based on Korean technologies is Jeuderm.
Back in 2022, an innovative technology — DNA-based cosmetics was presented at The International Congress of Esthetics and Spa in Miami. Thanks to the latest developments, scientists were able to create cosmetics based on human DNA. This means that such a drug will be much more effective than a drug with synthetic components. For several years, it is worth looking carefully towards these studies, and in our Jeuderm catalogue there are already 4 products containing DNA.
Also this year, various anti-aging treatments and procedures to combat acne and pigmentation will continue to be on the pedestal of popularity. All non-invasive procedures remain popular because they do not require a long period of rehabilitation.